Coolie to CEO, small-time entrepreneur to business magnate, teenage student to retired grandparent—Rajinikanth’s punchlines hold a special place in the hearts of a wide spectrum of people.  And so, in this book, P.C. Balasubramanian and Raja Krishnamoorthy attempt to interpret some of Rajinikanth’s most famous punchlines and demonstrate how each of them can be adapted as a motto for any business organization or in any life situation.

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Rajinikanth is one of the most popular film actors from South India. A devout, self disciplined human being. A rags to riches story. An embodiment of human values. A cult figure par excellence. The way he conducts himself and professionally manages his career is unique. This book is an original and unique take on Brand Management, using Rajinikanth’s superstardom as a model for building and sustaining a successful brand.

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Gautam completed Chartered Accountancy after several attempts and to his luck, landed up with Anand, a close friend and brilliant CA, to launch an Accounting Services company named FAB. He finds love in the same profession, without much ado. Can life really be all that simple and straightforward? Can mere accountants build a valuable, visible, scalable and glamorous enterprise that could also grab business from across borders?

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  • Many a times we see people rendering these dialogues, Most of the times we would have missed capturing the meaning.. This book makes it a point that we dont miss it...(Rajini's Punchtantra)

    Raghuram V
  • A good story well told. I especially liked the local flavor and the simple unpretentious breezy style. Naivety of first time entrepreneurs, shenanigans of “consultants” , wheeling-dealing of brokers, and entrapment, all make an interesting tale. Way to go PC P C Bala ! Looking forward to your next !
    Mahesh Iyer
  • A must read for the wannabe entrepreneur. Discover the romance of free enterprise and savour the riches that true financial freedom confers in the first 120 pages. Negotiate the grey space between law and ethics thereafter, if you are keen to turn your riches into wealth. Between staying rich and getting wealthy, lies the invaluable wisdom that underlies the intriguing world of valuers and valuation! Learn from the school of hard knocks or read this book!
  • Catchy title, and good collection of rajni's punch lines but rest of book is lame. Anyway for the price its merely a collection of dialogues which u can read in the index of the book itself. Beyond that index page, feels like the authors have just written some thing to fill the pages. (Rajini's Punchtantra)

  • If you are on a short haul flight, the right book to carry. Most CAs would relate to the initial portion of the book. Read it to relate to it !! PC has done a fantastic job in putting together this fiction, a first for him after 2 successful books. Looks like a difficult but determined effort to wean himself out of the Rajanikanth centric writing. Difficult because of the die hard fanatic following and determined because of the need to create a niche. And one must say he has succeeded well. A story of 2 friends going thru' the pull and push of entrepreneurship and injected with romance on the side. Written in simple language and interspersed with humor. Short, effective and engrossing, touching on varied aspects from struggle to friendship to ethics and legality. Buy it, you won't regret it!
  • Really we have to appreciate the idea to convert popular 'Rajini's punch dialogues' to management tips. The style and narration is excellent. I am suggesting this book to all my students to go through the inner meaning of Rajini's punches besides enjoying his films! (Rajini's Punchtantra)

    Gopinath Chintala
  • Bringing on Legitimacy

    Being an avid, passionate Indian cinema fan, I've always found it odd that Movies are never discussed as part of ice breaking conversations that we have officially with clients and partners. GRAND BRAND RAJINI opens a door to make that possible Excellently researched, and written in simple, lucid style, it is quite amazing how the authors pulled off this almost incredible association of best selling global brands with Rajini. A must read for every student and practitioner of marketing and needless to mention, every Rajini fan.(GBR)

    Suresh Narayan
  • Excellent book. A handbook very useful for anyone who is into marketing - whether a student or professional. Anyone who has a product to sell will get to know how important it is to create a brand that is identified, trusted and respected. I remember the old adage: You don't need to sell the product - just sell the concept; the product will sell itself. (GBR)

    Ganesh Subramaniam
  • I was on the way to Coimbatore and promptly ensured that I carried the book “Ready. Steady. Exit. ” by P C Bala Subramanian. 1st half is a must for both CAs and Non CAs. The second half was a great thrill and a management lesson in more ways than one. I even felt emotionally touched on an occasion. Enjoyed the subtle sarcasm and humour. Couldn’t even skip a page. "Exceeded expectations!” Kudos.
  • A simple story made interesting. Read it to relate to it !! PC has done a fantastic job in putting together this fiction, a first for him after 2 successful books. Short, effective and engrossing touching on varied aspects from struggle to friendship to ethics and legality. Buy it, you won’t regret it !
    Ravi Ramamurthy