Abhi has no reasons to complain. He lives the American dream with his loving wife Anjali and his daughter. Life suddenly takes a downward turn when Anjali suspects him of having an affair with Deepali, his dear friend and colleague who is going through hell in her marital life. Abhi is offered a chance to set up his company’s Indian operations. Moving to India, Abhi is burdened by a request from his widowed father, his father’s dear friend’s last wish in life… Will Abhi be able to fulfill this request? Will Anjali understand him? Will Deepali find happiness? A Drizzle in the desert is a journey drenched with human emotions and relationships that each one of us would relate and relish.
Gautam completed Chartered Accountancy after several attempts and to his luck, landed up with Anand, a close friend and brilliant CA, to launch an Accounting Services company named FAB. He finds love in the same profession, without much ado. Can life really be all that simple and straightforward? Can mere accountants build a valuable, visible, scalable and glamorous enterprise that could also grab business from across borders?
Rajinikanth is one of the most popular film actors from South India. A devout, self disciplined human being. A rags to riches story. An embodiment of human values. A cult figure par excellence. The way he conducts himself and professionally manages his career is unique. This book is an original and unique take on Brand Management, using Rajinikanth’s superstardom as a model for building and sustaining a successful brand.
Coolie to CEO, small-time entrepreneur to business magnate, teenage student to retired grandparent—Rajinikanth’s punchlines hold a special place in the hearts of a wide spectrum of people. And so, in this book, P.C. Balasubramanian and Raja Krishnamoorthy attempt to interpret some of Rajinikanth’s most famous punchlines and demonstrate how each of them can be adapted as a motto for any business organization or in any life situation.
- If you are on a short haul flight, the right book to carry. Most CAs would relate to the initial portion of the book. Read it to relate to it !! PC has done a fantastic job in putting together this fiction, a first for him after 2 successful books. Looks like a difficult but determined effort to wean himself out of the Rajanikanth centric writing. Difficult because of the die hard fanatic following and determined because of the need to create a niche. And one must say he has succeeded well. A story of 2 friends going thru' the pull and push of entrepreneurship and injected with romance on the side. Written in simple language and interspersed with humor. Short, effective and engrossing, touching on varied aspects from struggle to friendship to ethics and legality. Buy it, you won't regret it!Ravi
- I was on the way to Coimbatore and promptly ensured that I carried the book “Ready. Steady. Exit. ” by P C Bala Subramanian. 1st half is a must for both CAs and Non CAs. The second half was a great thrill and a management lesson in more ways than one. I even felt emotionally touched on an occasion. Enjoyed the subtle sarcasm and humour. Couldn’t even skip a page. "Exceeded expectations!” Kudos.Krishnamoorthy
Catchy title, and good collection of rajni's punch lines but rest of book is lame. Anyway for the price its merely a collection of dialogues which u can read in the index of the book itself. Beyond that index page, feels like the authors have just written some thing to fill the pages. (Rajini's Punchtantra)
- A simple story made interesting. Read it to relate to it !! PC has done a fantastic job in putting together this fiction, a first for him after 2 successful books. Short, effective and engrossing touching on varied aspects from struggle to friendship to ethics and legality. Buy it, you won’t regret it !Ravi Ramamurthy
- Bringing on LegitimacySuresh Narayan
Being an avid, passionate Indian cinema fan, I've always found it odd that Movies are never discussed as part of ice breaking conversations that we have officially with clients and partners. GRAND BRAND RAJINI opens a door to make that possible Excellently researched, and written in simple, lucid style, it is quite amazing how the authors pulled off this almost incredible association of best selling global brands with Rajini. A must read for every student and practitioner of marketing and needless to mention, every Rajini fan.(GBR)
- Subbu Subramaniam
Who said accountants need to be boring guys. Here is a book written by 2 Chartered Accountants on brand. Very well researched, easy to read and very informative. But the best part is the excellent tying up of all the elements with Rajnikanth. This is a book that should be lapped up by the millions of Rajni fans. Those Rajni punch lines brought in every now and then, spice up the reading experience. One more Rajni blockbuster! (GBR)
- Ganesh Subramaniam
Excellent book. A handbook very useful for anyone who is into marketing - whether a student or professional. Anyone who has a product to sell will get to know how important it is to create a brand that is identified, trusted and respected. I remember the old adage: You don't need to sell the product - just sell the concept; the product will sell itself. (GBR)
- Sukanya Sriram
The ‘Magic mantras’ from Rajini’s Punchtantra…. A very ‘out of the box’ thinking! Absolutely engrossing in terms of content! We have often enjoyed Rajini’s quips and his messages in his movies and for me I always feel highly entertained and inspired every time I see any of his movies, even if it is for the ‘nth’ time!
This lovely book with 30 Rajini punch lines is just wonderful! The way the authors have related each one to life and business is absolutely creative! If one can follow these in business and life I think the authors have truly achieved what they wanted to! Makes an interesting read and highly recommended to business schools at UG and PG levels! Simple and yet powerful is what makes the book a ‘handbook’!
My best ‘Naan yaanai illa, kuthirai, keezha vizhundha takkunu yezundhupaen’!
The idea is to get motivated even if you have failed; one needs the resilience to bounce back with courage, confidence and strength! This book will certainly help one boost his morale! Kudos to the authors P.C. Balasubramanian and Raja Krishnamoorthy! Very innovative indeed! Lovely colourful cover, the print could have been a little bolder for easier reading - (Rajini's Punchtantra)
- Raghuram V
Many a times we see people rendering these dialogues, Most of the times we would have missed capturing the meaning.. This book makes it a point that we dont miss it...(Rajini's Punchtantra)
- Sami AK
Learn management, Rajini style! This book is must read for not only Rajini's fans but also those interested in Management and general administration. This book teaches us many things - move over Sun Tzu, Thalaivaar is here! It takes dialogs from Rajini and then expands a philosophy pertaining to it that may help one as a manager and a person. Must read! Hats off to the writers. Mind it! (Rajini's Punchtantra)