MMA Annual Convention 2017
Had the opportunity to speak and present at MMA Annual convention on 17th feb – topic was ‘winning the mindsets amongst disruptive changes in business models, the Rajini way’ – thanks to the book Grand Brand Rajini. A 42 year old brand and on top for the past 25 years ! a clear case study, plenty to learn and unlearn. It is not just about winning the mindsets of the consumers, it is also about winning the mindset of the peers and competitors as well! There was a very diff question put across to me by the chairman of the session ‘Should Rajinikanth make a disruptive entry into politics under the circumstances’
