Grand Brand Rajini

Grand Brand Rajini is an original and unique take on brand management using Rajinikanth’s superstardom as a model for building and sustaining a successful brand. In today’s cut-throat business arena, one of the cornerstones for the success of any organization or product is establishing itself as a brand, an entity that is immediately identified, trusted and respected.

In Grand Brand Rajini, P C Balasubramanian and Ram N Ramakrishnan use the superstar Rajinikanth as the ultimate example of a lasting brand. Analysing the actor’s career in the context of the trajectory of successful global brands, this is a unique take on the theories and practices of brand management that will help you boost your brand and take it to the next level.

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Reviews

I would like to quote my father here. in the early part of our marriage, when we were totally two different people and people wondered how two people from totally different backgrounds were getting together and when my father learnt more and more about him, he always used to say you’re bigger than a management student. He could manage himself well; he had every aspect of management built into him. That's why he could make himself into a brand.
Latha Rajinikath, Indian Philanthropist, Film Producer, Playback Singer

It is like him talking. I almost imagine Rajini talking. it’s really riveting. fabulously written. it’s not a blind idol worship of Rajnikanth. It's a very well thought-through beautifully written book with a lot of substance. I hope he reads the book and endorses the brand.
R. Balki, Indian Filmmaker, Chairman of the advertising agency Lowe Lintas

The authors have definitely researched their project thoroughly. This book shows that brand building is not just an aspect of our personality, but a lifelong process. This also shows that every brand goes through a life cycle and success and failure depends upon the way we handle it and make every move at the crucial stages. A Very Good Book To Buy And Retain it for Yourself!
Dr. Siddaram Kalashetty

Though it is a very serious read – the authors due to the relative way of storytelling make the reader to read it like a novel. I wish all the text books to follow this path so that the kids' understanding of fundamentals becomes more strong.
Srinivasan KA

Excellently researched, and written in simple, lucid style, it is quite amazing how the authors pulled off this almost incredible association of best selling global brands with Rajini. A must read for every student and practitioner of marketing and needless to mention, every Rajini fan.
Suresh Narayan

It’s amazing how two individuals can combine two of their biggest passions into a wonderful book! I will definitely be on the lookout for more books from the authors in the near future!
Anupama Ramakrishnan

GBR was a book that had me hooked, for it is very well researched book on brand management. It’s not only for fans of Rajini, but readers in general.
Sami A. Khan

Excellent book. A handbook very useful for anyone who is into marketing – whether a student or professional. Anyone who has a product to sell will get to know how important it is to create a brand that is identified, trusted and respected. I remember the old adage: You don’t need to sell the product – just sell the concept; the product will sell itself.
Ganesh Subramaniam