P C Balasubramanian (very often addressed as Bala or PC) is an entrepreneur, author and speaker.

Bala is currently the Executive Director and President of Matrix Business Services India Pvt Ltd. India’s largest integrated Business Assurance Company having presence across the country. Matrix is a leader in the Retail verification and Employee Background verification services. Prior to becoming a part of Matrix, Bala was practicing the profession for over a decade.

A movie buff and an avid cricket lover – nothing strange for someone who has grown up in the southern part of the country.

The deep admiration and respect for the phenomenon called “Rajinikanth” brought out the writer in Bala. He is the lead author of “Rajini’s Punchtantra” that was launched on Dec 12th 2010. Launched in both English and Tamil, the book has become one of the best sellers. The second book “Grand Brand Rajini” another best seller where Bala is again the lead author, was launched in the year 2012 as a tribute to the super star of our times just a week before his special birthday 12.12.12. Both books have been published by Rupa Publications.

His first tryst with fiction is “Ready..Steady..Exit”, an easy-to-read and a book-for-all has been published by Srishti.