I had the opportunity to speak and present at the MMA Annual convention on 17th feb. The topic was ‘winning the mindsets amongst disruptive changes in the business models, the Rajini way’, thanks to the book Grand Brand Rajini. A 42 year old brand at the top for over 25 years! A clear case study, plenty to learn and unlearn. It is not just about winning the mindsets of the consumers, it is also about winning the mindset of the peers and competitors as well! There was a very difficult question put across to me by the chairman of the session ‘Should Rajinikanth make a disruptive entry into politics under the circumstances’